Call for Papers EN German Market Research Congress, 14 June 2023, Frankfurt/Main

Sustainable Society: Successful Transformation through Market Research

Industry and society are currently facing the biggest challenge since the Industrial Revolution. Simply put, everything is being re-examined: production methods, the amount and type of consumption, prices of consumer products, communication that accompanies consumption and ultimately, the responsibility for disposing of goods that are released into the world. Transformation into a sustainable society is the theme.

Market research that is literally in tune with the times

We are talking about nothing less than resurveying the world. Nothing will be as it once was any more: experience, research results, existing benchmarks – all of that is outdated and must be reviewed. Market and social researchers are essential here. The discipline will play a central role in the next few years because measuring changes and capturing the respective status quo of the transformation will make a significant value-added contribution to its success.

Institutes must serve as role models for society

Thus, market research is not just an element but a success factor for the coming transformation. The convention will therefore focus on research results in the context of a sustainable society as well as research methods for the study of sustainability. Ultimately, the surveyors of the transformation have to embrace current developments. Institutes that want to succeed in this environment must not only measure sustainability comprehensively and knowledgeably, but also need to demonstrate their own sustainability. In terms of ESG (environment, social, governance), we are not just talking about waste reduction or taking the train for business trips. Sustainability also means a good relationship with employees and other stakeholders. Not least, study results need to be sustainable as well, meaning they have to be produced ethically and responsibly. Caution is the watchword: The say-do gap has never been wider than in this current social movement.

The BVM represents all perspectives

Institutes and operations, CEOs, researchers and scientists will have their say. Naturally, the German Market Research Award is also on the agenda: The study with the greatest innovation performance receives the Innovation Award 2024, and the Young Researchers 2024 – BVM / VMÖ / SWISS INSIGHTS in the master’s thesis and dissertation categories will be awarded.

We look forward to the submission of contributions on the two following topics:

Submit your groundbreaking research results, e. g. on:

  • The state of society: Facts for granted – what we can know about sustainability today
  • Generational conflict: Old versus young – does this topic truly divide society?
  • Future trends or beyond sustainability: What comes after sustainability?
  • Mega desk research and meta-studies: What does the accumulated market research knowledge on sustainability tell us?

Submit your state-of-the-art methods for the study of sustainability, e.g. on:

  • Data collection methods: From online surveys, data analytics and focus groups to interviews with experts – on the trail of buying behaviour
  • Implausible consumers: Methodology for outsmarting the say-do gap
  • Monitoring sustainability: Companies between greenwashing and greenhushing
  • A glimpse of the laboratory: New tools that facilitate the effective study of sustainability

Apply by 31 January 2024 with your contribution as a speaker for the industry highlight on 5 June 2024 in Frankfurt am Main!


What awaits you?

  • A central platform for the exchange of industry knowledge and networking
  • An interested audience and the feedback of around 200 specialists and managers
  • Comprehensive advance communication through BVM and specialist media (digital and print)
  • Follow-up reporting in BVM and trade press publications

Tips for a successful application

  • Present an original - Contributions that have already been presented or published in German-speaking regions (Germany, Austria, Switzerland) will not be approved for the convention. If you have already published or presented your contribution at an event outside of German-speaking regions, please inform the program committee accordingly.
  • Get to the point - Describe your idea or approach as precisely as possible. Make the decision easier for the program committee by expressing everything essential in your abstract (using about 4,000 characters).
  • Do not shy away from specializing - Illustrate what the special strengths of your contribution and your know-how are.
  • Meet the deadlines - Please note the specified submission dates.
  • Less is more - A maximum of two speakers will give presentations. For each contribution accepted into the convention program, one person is given the opportunity to attend the convention on the day of his/her presentation free of charge.
  • Refrain from self-promotion - Rather than a sales pitch, your contribution has to be a professional and objective examination of an issue or problem.

Frequently Asked Questions about the Call for Papers

  • Are presentations submitted in response to this call for papers eligible for the German Market Research Award? - Before submitting your presentation, please decide whether you want to respond to this call for papers or compete for the German Market Research Award. Competing with the same contribution in both competitions is not an option.
  • Who evaluates the submitted contributions? - The BVM Program Committee decides on the contributions, which will be part of the congress program.
  • Who serves in the BVM Program Committee? - The program committee members are market researchers who work in commercial and institutional settings. The members are excluded from submitting contributions in response to the call for papers and may not compete for the German Market Research Award.
  • When do people who responded to the call for papers learn whether their contribution was accepted? - First, we let you know that we received your contribution. If you do not receive such a confirmation of receipt, please contact us as early as possible. We will let you know whether we accepted your contribution by the end of February 2024.