Call for Papers EN German Market Research Congress, 14 June 2023, Frankfurt/Main
Data about data, with no end in sight
– how research analytics provides an overview and orientation
The German Market Research Congress on 14 June 2023 will once again offer opportunities to learn from the best. This is the promise of the major annual event for social and market researchers at the upcoming industry gathering in Frankfurt am Main. The motto: “Data about data, with no end in sight – how research analytics provides an overview and orientation”.
Keynotes from and for the industry along with the proven PechaKucha format with six exciting, short presentations will illuminate a range of research analytics topics and provide orientation for market research practitioners.
Growing sphere of influence for social and market researchers
More than ever before, research analytics encompasses collecting, examining and understanding data from a broad range of research fields. From measuring satisfaction or brand and product perception to results from feedback systems or social research: Numerous sources exist today that can or even have to be considered. The selection includes, for example, survey-based sources, passive behaviour data, using data from past studies as training databases for artificial intelligence or freely available statistical information. All of this enlarges the sphere of influence for social and market researchers.
Challenges of growing data availability
However, this is also part of the challenge: The numerous data mining possibilities require an even better overview and orientation for market researchers. What's more, the increased availability through initiatives in other parts of the company – marketing in particular – is increasingly causing data to accumulate outside the market research department as well. This leads to numerous new tasks and challenges. Adequate data handling is and remains essential. Having data does not equate to having insight. Data-based does not necessarily mean that reliable, fact-based decisions will be made, even though the expression suggests that.
Presenting Vince Ebert, comedian
The first top speakers are already known. Vince Ebert will give a keynote address. With his new book “Lichtblick statt Blackout”, the physicist and comedian advocates fact and evidence-based decisions among other things. Naturally, the German Market Research Award is also on the agenda: The study with the greatest innovation performance receives the Innovation Award 2023, and the young researcher 2023 – BVM / VMÖ / SWISS INSIGHTS in the master's thesis and dissertation categories will be awarded. The winning team of BEST of FAMS 2023 will also have the opportunity to present their work to the public.
Do you have an exciting, empirical contribution to the following general or concrete questions, with a practical example?
In keeping with the convention's principal theme:
- Data about data: What to do when you can’t see the forest for the trees any more – how genuine insights were obtained from confusing data
- If organisations knew what they know: How good information management systems work
- Fairly good best friends: How to effectively cooperate with your own marketing department
- Successful data management: When linking survey-based sources with other data sources suddenly makes sense
- A good story: How millions of data points told a coherent tale
- For the courageous:
Lessons learned: When too much data raises even more questions
We look forward to your submission of an interesting practical example, story or solution.
Apply by 31 January 2023 with your contribution as a speaker for the industry highlight on 14 June 2023 in Frankfurt am Main!
What is the Pecha Kucha format? Pecha Kucha is a Japanese term for a form of presentation ensuring the precise presentation of a theme by strict timelines: summed up to the point and visualised with pictures, photos or graphics. As a result, Pecha Kucha lectures are entertaining and concise. What does this mean for the speakers? Which rules of the game have to be considered? A Pecha Kucha presentation consists of 20 slides of 20 seconds, so there are a total of six minutes and 40 seconds available. Each slide is shown for 20 seconds. The change from slide to slide takes place automatically, so that the speaker must keep very close to the speaking time per slide. Of course, the lecturer determines the order and content of the slides. We look forward to your presentation in the Pecha Kucha format. And the special thing about the BVM congress: the audience chooses among the six Pecha Kucha lectures, which will be discussed in a later podium discussion.
What awaits you?
- A central platform for the exchange of industry knowledge and networking
- An interested audience and the feedback of around 200 specialists and managers
- Comprehensive advance communication through BVM and specialist media (digital and print)
- Follow-up reporting in BVM and trade press publications
Tips for a successful application
- Present an original - Contributions that have already been presented or published in German-speaking regions (Germany, Austria, Switzerland) will not be approved for the convention. If you have already published or presented your contribution at an event outside of German-speaking regions, please inform the program committee accordingly.
- Get to the point - Describe your idea or approach as precisely as possible. Make the decision easier for the program committee by expressing everything essential in your abstract (using about 4,000 characters).
- Do not shy away from specializing - Illustrate what the special strengths of your contribution and your know-how are.
- Meet the deadlines - Please note the specified submission dates.
- Less is more - A maximum of two speakers will give presentations. For each contribution accepted into the convention program, one person is given the opportunity to attend the convention on the day of his/her presentation free of charge.
- Refrain from self-promotion - Rather than a sales pitch, your contribution has to be a professional and objective examination of an issue or problem.
Frequently Asked Questions about the Call for Papers
- Are presentations submitted in response to this call for papers eligible for the German Market Research Award?
- Before submitting your presentation, please decide whether you want to respond to this call for papers or compete for the German Market Research Award. Competing with the same contribution in both competitions is not an option.
- Who evaluates the submitted contributions?
- The BVM Program Committee decides on the contributions, which will be part of the congress program.
- Who serves in the BVM Program Committee?
- The program committee members are market researchers who work in commercial and institutional settings. The members are excluded from submitting contributions in response to the call for papers and may not compete for the German Market Research Award.
- When do people who responded to the call for papers learn whether their contribution was accepted?
- First, we let you know that we received your contribution. If you do not receive such a confirmation of receipt, please contact us as early as possible. We will let you know whether we accepted your contribution by the end of February 2023.